Client List
This is a short sampling of some of the governments, companies and industries I've helped.

Alta Econ. Development Accumap
Aloha Point of Sale
Ariade
Athentech Imaging
BC Broker magazine
Bay Vista
Baum Publications
Baum International Media
Belron
Bryne Publications
Bunches Bistro
Cdn Adult Communities
Cdn Western Bank
CNS Insurance
Canadian Oil Register
Compu-Quote
CUISA MGA
Custom Software
Daily Oil Bulletin
Discovery Digest
Downtown Kelowna Assoc.
Downtown Vernon Assoc.
Energy Analects
Expose Design Studio
GGroup of Companies
GetOnsearchengines.com
Gellatly Nut Farm Society
Guerard's Furniture
Guy Parsons Vis. Comm.
Health Canada
Harvest Golf Club
Hollywood Station
IHS Energy
Imperial Tobacco
Insurancewest magazine
Jane Hoffman Realty
Journal of Commerce
Kelowna Chrysler
Land Advisory Board
Legacy Development
Lotto Canada
MKS Resources
Madhouse Creative
Manteo Resort
Margareta Design
McKinley Landing Development
Moir Pianos
Mountain Realty
OK Energy Centre
Okanagan Life Magazine
Okanagan Business Mag
Okanagan Heritage Society
Okanagan New Homes
Orchard Park
Petroleum Show
Pires Bros. Contracting
Policy Works
Power Concepts
Quarry Development
Radiant Systems
River Run
Rykon Group
Sandalwood
Sarsons Development
Secretary of State
Solido Group
Soleil Saunas
Somerville Corner
Sonoma Pines Development
Southbay Landing
Summerhill Estate Winery
SunWest Cellular
SyscoHRI Supply
The Arboretum Development
The Timbers Development
Thompson/OK Tourism
Timberlake Global Group
Total E'Clips
Tourism Kelowna
UN Habitat
Veranda Beach Development
Vigil GPS
White Bus. Services
Wilden Development
Winn Automotive
Woodland Hills
Xerox Canada


Up | Down | Top | BottomWorkshops/Readings

Havenhill Reading
Oct 2/ 3:00-3:00
Penticton, BC

Writers in the schools
Oct. 21/ 9:30 & 1:30
BCTLA Convention
Kelowna, BC

Freelancing for Profit
November 19/ 8:30-4:00
PWAB Lecture Series Summerland, BC


Up | Down | Top | BottomArticles/Books
Up | Down | Top | Bottom

Advertising Sampler


Announcement brochure
Client: Real estate development firm
Objective: To create brochure copy that would motivate prospects to call for tours
Target Market: upscale buyers
Media: Corporate Brochure
Theme/Slogan: The Aspens at Big White
Cover:Ascend

The Aspens is a remarkable home. A stunning lifestyle. There is no higher address at Big White.
Vistas unfold above - below - all around you. The only thing closer is the slope itself. And you can
relish every moment in the well-appointed luxury of your elegant one-of-a-kind home.

Access
The Aspens is incredibly convenient. There's no location closer to the action. Just dress, step outside
and ski directly to three major lifts. It's even better when you end your day. You'll be relaxing in your
elegant home while others line-up for transportation or make a tired trek home.
The Aspens - it's the pinnacle of convenience.

Alive
The Aspens is an incredible oasis of comfort after a thrilling day on the slopes. Heated slate floors welcome you at the entry. Within seconds you're ready. To toast your best run at the raised hearth of your floor-to-ceiling rock fireplace. To relax in your double seat steam shower. To witness the shadow of another marvelous day stretching over the Monashees from the comfort of your private hot tub.

Adorn The Aspens is an enviable luxury. Solid Fir interior doors and Silent Floor joints. The polished gleam of granite countertops that perfectly accent stainless steel appliances. The cozy warmth of distressed Maple flooring and Maple shaker cabinetry. The spacious expanse of your deck above the ski slopes or embracing unsurpassed views of the Monashees.

Assurance The Aspens has unquestionable quality. Built with old world craftsmanship. Designed to the most exacting ultra-modern standards. Every design component, from the stunning appeal of rock, timber and detailed siding on your Mountain exterior to the premium carpeting and double-glazed floor-to-ceiling windows in your home, has been especially selected for long-lasting comfort and beauty.

Letter from the President
Thank you for giving us this chance to share what we believe is an incredible opportunity to experience living at it's finest on Big White. One peek at what The Aspens offers will convince you The Aspens truly is above all.

For starters, The Aspens occupies the highest address on the mountain. You simply cannot get a better view than the one owners at The Aspens will enjoy. And the standards of luxury and quality match our top location too.

We included the finest lifestyle amenities in our unique design. Consider the stunning Mountain exterior with its mix of rock, large timbers and detailed siding. Consider the heated underground parkade, the semi-private entrance served by three glass elevators and the fact we've eliminated a view-robbing central corridor in the layout of The Aspens.

When you walk into one of the 880 - 2,400 sq. ft. units, you'll know the true meaning of luxury. It starts with heated slate floors in the entry and bathrooms. You'll be inspired to relax at the massive main floor windows that let you soak up incredible ski slope or Monashee mountains views. Then there's the warm feeling of natural comfort you'll get from the luster of distressed Maple flooring set against a floor-to-ceiling fireplace built of intricately set stone. In the kitchen, polished granite counter-tops match the gleam of top quality stainless steel appliances and accent of Maple shaker cabinetry. And what's a luxury standard condominium without decking that invites nature inside. The Aspens has two, one huge 27-ft. view deck and another smaller, private hot tub deck.

Finally, in the bathrooms, you'll be embraced by floor-to-ceiling slate. You'll be eager to pamper yourself in the double seat/rain shower/steam shower or relax in a perfectly sized 6-ft. tub where you can soak away the inevitable aches after a day of thrilling runs only a few feet outside your door.

The Aspens is a home you experience. We believe it's exceptional, and we invite you to examine all the reasons why.

Don't miss this opportunity to live your dream in The Aspens. Above all.

Yours……
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Ad Copy
Client: Real estate development firm
Objective: Position development as unique investment opportunity; upscale
Target Market: resort property investors
Media: corporate brochure
Slogan: Attain the ultimate. Go North.

North at Big White is the finest standard. For some, it's the only standard. An inspired achievement both architecturally and practically. In the heart of the Village, North at Big White is cradled above Perfection Ridge. It's an exclusive location that merits no less than the best in design.

North at Big White offers a limited number single family and duplex homes for those who demand the unequalled experience of privacy, convenience and luxury. It's close enough to walk to all mountain activities day or night, and still exclusively apart from the rest. North at Big White is right on the slopes. It affords stunning panoramic mountain views. Sunsets and silence. And the easy pleasure of ski in/ski out when it's time to carve powder. Interiors are appointed by artists and detailed with rare custom finishing.

Go North. Realize the ultimate at Big White.

THE LOCATION

  • North at Big White offers an exclusive address near the heart of the Village Core, but still discreetly separate to provide a private lifestyle.
  • The homes are sited immediately adjacent to the Perfection Ridge ski run, at elevation to access unencumbered panoramic south and west-facing mountain views.
  • North at Big White homes are built on a beautifully lit and landscaped private cul-de-sac.
  • The near-in location provides handy walking access to all the activities on the mountain, day or night.
  • Situated on Perfection Ridge, North at Big White enables residents to enjoy the convenience of ski in and ski out.
EXTERIOR AND UNIT OFFERING
  • North at Big White offers homes that declare themselves. The stunning 'Arts and Crafts' mountain exterior design with its robust rock textures and large-scale timbers is a signature in style. An all-wood exterior door package and rustic undulating cedar shingle roofing completes the visual statement. These homes are indisputably unique.
  • Architectural detail lighting with antique-inspired fixtures creates a softened evening light display for each home.
  • An array of unique floor plans have been pre-designed to perfectly match individual owner preferences.
  • Functional access is provided elegantly by cedar doors on private garages, by architecturally integrated carports and by solid fir entries.
THE INTERIORS
  • No creative elements have been overlooked, beginning with an outstanding entry. Large-format slate flooring has been randomly placed amid the colorful textures of hand polished river rock for an incredibly artful effect.
  • The flair of hand pounded railings, from the forge and anvils of the award-winning Art Smith studio in Nelson, sweep above a stairway accented by wood 'shoe'.
  • A professional lighting package on the main level provides a lustrous sparkle to the enhanced interior and warmly washes every room in soft light that enhances the interior detailing and artwork. Rare wide plank West Coast maple hardwood, hand picked from flooring stocks more than 100 years-old and lovingly refinished, provides mellow and aged wood tones. Even more rare, their 12-foot lengths are fit to achieve an expansive linear effect that subtly broadens the visual space in the home.
  • For the high traffic areas, a commercial grade of dense closed-loop weave carpeting has been employed. It provides outstanding durability and a unique non-directional appearance. This beautiful carpeting never shows foot prints or the tracking lines that normally result from vacuuming.
  • Throughout the home, custom milled and stained wood trims every door and window. This ably embellishes the interior with the distinctive weighty feel of plant rail detailing so important to the 'Arts and Crafts' design style.
  • In the living room areas, unit specific cabinet lighting and bar details are available for selection. The living room space is dominated by a massive floor to ceiling stone fireplace, flanked by 8' built-in wood cabinets for storage and hidden televisions.
  • Each custom-designed fireplace is accented by a superlative timber mantel that has been expressly carved for North at Big White by a notable BC artists. To complete this décor marvel, 'Town and Country' fireplaces have been installed. These one-of-a-kind units have a 95% glass ratio with a patented film that causes the glass to virtually disappear when exposed to heat. Remarkable patented variable flame technology lends a realistic wood hearth appearance to the economical gas fireplace
  • Kitchens in the North at Big White homes are a celebration in uncommon design delights as well. Custom staining creates a furniture finish on the cabinets, and that is highlighted elegantly by antique-inspired hardware echoing 1930s styling.
  • These cabinets are declaratively accented by a poured aggregate island countertop that boasts a BC jade and semi-precious stone inlay for another unforgettable artistic touch. The other expansive custom-designed kitchen countertops are made of durable Tropic Brown Granite.
  • An array of six stainless steel appliances, including a wine fridge, provides a perfect workflow design for gourmet meal creations in the kitchen.
  • The entire main level of the home is equipped with surround sound wiring, complete with outdoor deck volume controls.
  • Après ski entertaining is a pleasure in the homes of North at Big White. Hot tub decks with several placement options are available to match owner privacy preferences.
  • Upstairs, the heated stone flooring in the sumptuous bathroom provides an envelope of comfort with full slate steam showers and drop in slate tub decks.
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Ad Copy (Web)
Client: software company
Objective:To motivate the reader to view product pages
Target Market: restaurant owners/managers
Media: Website landing page

Our pos software has been a one-stop technology solution for independent restaurants, large multi-unit franchises, hotels and resorts for more than a decade.

As your hospitality enterprise evolves, rely on our Restaurant POS and vital POS Systems suite to provide the mission-critical support and back office management tools you need to improve your bottom line. Aloha Point of Sale Aloha has set the standard for quality, innovation and reliability for Restaurant POS software. Our Point of Sale Software provides integrated reporting. Whether you are after an Enterprise Management Solution, Table Service, QuickService or Services/Support, our Restaurant Point of Sale offers the answer. It's our game.

Diamond Touch Pizza Restaurant Point of Sale Our pizza restaurant POS System was engineered exclusively to fit your budget and your business, whether that's a new start-up or multi-store chain.

Here's a touch-and-go solution as fast as your service. From Order Entry and Phone Orders to accelerated table turns and Delivery Management, our point of sale software will improve your business dramatically. Simple to learn and operate, this POS system is cost effective and comprehensive. Real information in real time.

Get it right the first time. Professional copy writing is just a click away.

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